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New Products
| Why Uniforms? |
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From advertising to safety, customer loyalty to employee retention, American companies are
using uniforms and logo’d workwear to address a variety of business needs.
Once, all you needed to get the "right fit" for employee workwear was a good measuring tape. Today, smart business owners and managers are discovering exciting opportunities to turn their uniform and workwear programs into a genuine competitive advantage in the marketplace. Here are some reasons to consider the benefits of a uniform program for your business. When Functional Apparel is Key to Productivity "Construction work is tough, and clothes really take a beating every day on the job," says Jackie Armitage of Dalton Builders. Armitage handles purchasing workwear for the North Attleboro, Mass. contracting firm’s 80 employees. Due to the rugged nature of construction work and the building trades, durability and functionality are among the top priorities for most contractors when shopping for workwear. Most everyone wants to work in comfortable clothing, but for people in the construction field, strength and durability are equally important. With a uniform program, especially one managed by Aramark Uniform, you’ll be assured that the whole crew is working up to their potential. Think about some of these unfortunate scenarios –
With a uniform program customized for your business and the workplace environments your crew will encounter, you can be sure the clothes won’t get in the way of the work. Brand Building and Advertising "We like the unified image that is presented when all employees are wearing similar clothing," says Arthur Tabaka of Nova Restoration. "It's a cost-effective way to make sure our name is present on every job." Uniforms and logo’d workwear can fill an important role in any company's advertising and branding program. From embroidery to screen printing, many options are available for recreating a company logo on apparel in a colorful and creative way. Adding a custom quality logo to the clothes that your employees wear not only provides a consistent image and identity within the company, but also enhances the company’s brand with the public. A well designed and consistent uniform look says something about your business and your values –
"Mobile advertising" is another marketing benefit of logo wear. Most construction workers spend their time at the job site - not in the office. By having all employees wear the company’s logo on a daily basis, you can help build your reputation and recognition - and your advertising dollars will stretch even farther. Safety "We used to require employees to wear orange safety vests on highway jobs, but that presented a problem - vests tended to get in the way of safe operation of some of our equipment," said Steve Navel, safety director for James H. Drew Corp. "As a result we decided to switch to bright orange T-shirts and jackets to solve this problem." One of the biggest safety issues for the work force is visibility. The right kind of workwear can literally mean the difference between life and death for someone who works on roadways or at night. But as Steve’s comments suggest, workplace safety is not a one-dimensional problem. Visibility is crucial, but other requirements, including comfort, durability, and the nature of the work being performed must all be considered in designing a uniform program. When you design a uniform program with the support of Aramark Uniform, you can rely on a depth of product and specialized expertise to be sure that you address workplace safety comprehensively and effectively. Consider this example - As you know, reflective material helps increase visibility at night. Strips of highly reflective tape can be added to our shirts and jackets. We even offer a customization option to add logos or lettering in reflective material using a heat transfer process. The 500 candlepower reflective graphics increase safety on your job site while building your company's image at the same time. Security A consistent uniform program will add to the security of a job site. Requiring all crew members to wear recognizable clothing makes it easier to keep tabs on who belongs on the job site and who doesn't. It also identifies employees to customers and clients during off-site meetings or visits. In today’s security-conscious world, the reassurance this brings to your customers will enhance your reputation and help you to grow your business. Incentives and Motivation At Dalton Builders, each employee accrues 10 cents for every hour he works without an accident or injury on the job. Then, on a quarterly basis, employees have a chance to go shopping in the Aramark Uniform catalog using the amount they have accrued to purchase shirts and jackets that bear the company logo. "Typically, employees earn between $50 and $75 each quarter," Armitage says. "It's a great way to get people excited and focused on safety." Many businesses use incentives to help focus employee attention on safety and other behavior that the company wants to promote. With an Aramark Uniform program, you can cultivate real pride by designating a class of logo’d apparel or accessory as a privileged item – something that is clearly part of your uniform program - but only worn or carried by those who have earned the privilege. Specially designed logos can commemorate a milestone or achievement on jackets, shirts or fleece. "When it comes to using custom work wear for incentives, companies are only limited by their creativity and imagination," says Susan Paardecamp, director of marketing for Aramark Uniform. Putting it all Together - Managing your Workwear Program Sorting through the details of starting and managing a uniform and workwear program can be challenging. Designating one person as responsible for coordinating the workwear program can be an important first step. Then, let us help you decide what you want to get from your uniform program - beyond product utility. Will you use workwear for marketing, safety, awards and incentives, or all of the above? We can help you –
No matter where you buy workwear, remember the potential impact it can have on your business. More than just clothes, workwear can be used as a marketing tool, as an important component of your employee’s safety and security, and as a reward and incentive to help you motivate your work force.
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